In addition
to standard customer management features such as account
registration, login and profile management, Red Door
allows merchants to group customers together for the
purposes of extending preferential pricing. For example,
a merchant may have 100 customers in the automotive industry
to whom they extend pricing schedule ‘B’,
at sharply reduced pricing from retail pricing schedule
'A'. By grouping these customers together and associating
them with a custom pricing schedule, these customers
will enjoy preferential pricing when they log in and
purchase products. Red Door supports customized messaging
for grouped customers, so they are reminded that they
are receiving preferential pricing throughout the sales
process.
Red Door has an integrated, intelligent
customer outreach program that allows the merchant
to create distinct email campaigns, each email customized
for its recipient. The merchant can set up campaigns
for periodic newsletters, special discounts and new
product announcements.
This automated system reminds customers
when it’s time to re-order by emailing them not
just a short message, but a point-and-buy E-Commerce
object that allows customers to re-order instantly. They
simply click the ‘Re-Order Now’ button in
the email, and they are automatically logged in and ready
to confirm purchase.
Automated emails keep customers coming
back, and reinforce the web site branding and messaging.
And because it is integrated into the Red Door system,
it is ready to use from the first day of operation. It
helps keep a company in constant contact with its customers:
visitors, shoppers, purchasers, subscribers.
Unlike many E-Commerce engines, Red
Door is not ‘hard-wired’ to be interoperable
with major third-party CRM systems. The reason is simple:
many small-to-mid-sized businesses have hybrid CRM systems
that have been developed over many years from off-the-shelf
technology, or have completely customized CRM systems
built from scratch. In either case, the unpredictability
in hard-wiring an E-Commerce engine for known CRM applications
led our architects to approach the issue from another
angle. Red Door includes a web services framework that
exposes certain of its functions to other applications
right over the Internet. Using the detailed Software
Development Kit (SDK), a qualified solutions integrator
can customize an interoperable solution between Red Door
and any other CRM package. This method provides for a
high degree of flexibility, overcoming the problems of
hard-wiring interoperability.
Call or write us today for
more information. |
