The following examples represent
how Red Door™ Software technology enables you to
more effectively sell complex products online. |
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Manufacturers
of Ergonomic and Safety Matting
"This one object contains
112 SKUs for 4 different styles of diamond-plate
anti-fatigue mats including all possible product
variations for each style."
More details |
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Manufacturers of Safety
Containment Systems
"Over 55 SKUs for 3 different
styles of type II safety gas cans including all possible
colors and sizes are condensed into one object."
More
details. |
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Parent Company of a Network
of Personal and Highway Safety Product Companies
"Three types of safety helmets
totalling 61 distinct SKUs including all sizes and
colors available into one object is an incredibly powerful
and efficient selling tool."
More
details |
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Manufacturers of Safety
Cans, Safety Storage Cabinets, and Hazardous Waste Management
Systems
"This one object contains
159 different SKUs for industrial safety cabinets
including all possible product variations for capacity,
door handles and number of shelves."
More
details. |
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Manufacturers of
Waste Receptacles, Smoking Urns and Planters
"The ability to combine
74 SKUs for three different styles of medical waste
containers with five different product variations
into one object is ground breaking technology and
a 'Must Have' tool for any distributor to sell complex
products online."
More
details. |
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Producer of high
performance protective garments and safety wear.
"Condensing
130 separate SKU's for all three types of MicroMax
protective suits with 6 different variations to choose
from all into one object - now that's powerful! "
More
details. |
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Manufacturers of
environmental containment and spill response products.
"This
one object contains 32 SKU's for nine different styles
of spill pallets and spill decks including all possible
product variations for each style. "
More
details. |
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What are Complex Products?
Frustrated by the success of early E-Commerce sites were those companies trying
to sell products that didn't quite fit into the straightforward pick-and-pay
experience, in which certain product characteristics weren't easily accommodated
by the software available at the time. So-called complex products were challenging
to sell because, well, they were complex. Window blinds, industrial mats, custom-cut
boxes and made-to-order cable are just a few examples of products that are
complex and more difficult to sell than familiar consumer-aimed products. Although
it's natural to define a complex product as one having product variations such
as size or color, it isn't just product variations that make a product complex.
In the early days, online merchants quickly developed ways to sell consumer
products that had variations, so that a consumer could select the correct size
shoe, or the desired size and color shirt. But merchants in the industrial
sector found it much more challenging because of the complex nature of not
just the product variations, but the underlying pricing models.
Find out more
What are Product Configurators?
A product configurator allows a customer to select options for a product in a
way that's intuitive, the end result being a personalized product that can
then be added to a shopping cart and purchased. Configurators are used when
there are so many options associated with a product that: 1) standard E-Commerce
solutions cannot be easily applied and 2) it would be fruitless to treat each
unique combination of options as a separate SKU. Also, configurators allow
merchants to make the options interdependent, so that the selection of one
option determines the allowable selection of other options.
Find out more
What are Product Condensers?
Product condensers are different than configurators in that they provide customers
with a convenient means to select from a large number of related products.
As mentioned previously, many products in the industrial marketplace have slightly
different characteristics from one another, but are sold under separate SKU's.
Typically, online merchants will list all of the SKU's in large tables, forcing
the customer to scan each table to locate a particular product. A product condenser
takes all of these related products and condenses them down into a single object,
which is then displayed for the customer. The customer then selects the characteristics
that they want, and after they have finished, the product associated with those
characteristics is displayed, along with the correct SKU and pricing. From
the customer perspective, there is only a single product - they select the
desired variations and move through the purchasing process. This is much more
efficient than scanning through dozens or even hundreds of rows of mind-numbingly
similar products.
Find out more |
