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Product Syndication - Summary

Syndication is a way of pushing rapidly changing information to remote users
    Examples: RSS feeds are used to publish short news stories all over the Internet

What is an RSS Feed?
(formally "RDF Site Summary", known colloquially as "Really Simple Syndication") is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document, which is called a "feed", "web feed", or "channel", contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually.

RSS content can be read using software called an "RSS reader", "feed reader" or an "aggregator". The user subscribes to a feed by entering the feed's link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The reader checks the user's subscribed feeds regularly for new content, downloading any updates that it finds.

Product syndication is the same concept, except publishing entire products;
Using simple commands, merchants can 'drop and sell' products right into their web pages - similar to Amazon, Ebay, etc.

  • Key differentiator with our product syndication is built-in support for complex products.
  • Product configurators allow merchants to sell products with lots of options - can tie into quotation engines, etc.
  • Product condensors allow merchants to display lots of similar products in a way that's convenient for customers

Raising The Bar

Red Door™ is taking production syndication to a whole new level with BUILT-IN support for complex products. Unlike conventional raw data feeds, which require the merchant to integrate into their E-Commerce systems, Product Syndication allows the entire product - pictures, pricing, related documentation, description, SKU's, etc. - to be pushed directly to your distributors E-Commerce sites.

 E-Business managers at the manufacturers level can upload their products to our syndication server and modify them over the web. The distributor can then allow any data change by the manufacture to flow directly to the distributors web site.

Raising the Bar
  • Manufacturer can modify pricing for different distributors
  • Manufacturer can add, modify, and delete pictures, copy and any other information which would all filter down immediately “real time changes” for the distributor, on the distributors web site without the distributor doing anything.
  • Manufacturers can choose what products can be sold by what distributors, partial or all products.
  • Distributors can also log into the syndication server and set their own pricing, SKU's, descriptions, etc. Distributor can use specific logic, as an example “If Manufacture increases sends an increase of 5% raise prices on web site by 5%.
  • Our tools are sold as a Software as a Service - SaaS - there is no software to install. Everything is already installed on the Internet
  • Our tools bolt onto existing E-Commerce platforms - they do not replace them
Value Proposition

Value Proposition #1

One centralized location for the manufacturers data where all distributors will automatically get data feed of any magnitude directly to their web site in real time. Manufacturer will not have to support different data requests from different distributors

Value Proposition #2

Complex products are so difficult to sell online that most SME merchants will never effectively sell them. Product syndication allows manufacturers to pre-configure complex products as easily 'dropped-in' objects that merchants can plug into their web sites quickly. This pre-configuration includes easy to use configurators and condensors.

Value Proposition #3

Pricing updates are a major hassle for distributors and Manufacturers. Syndicating products eliminates these problems. As soon as pricing changes on the manufacturing side, it instantly trickles down to distributors, based on percent mark-ups or other rules logic.

Value Proposition #4

Creating the means for distributors to sell complex products creates a tremendous advantage for manufacturers. Their competitors may be slow to adopt similar technology, and their own distributors will continue to sell ineffectively. Product syndication, combined with advanced tools for selling complex products, is a FORCE MULTIPLIER for manufacturers. It increases the selling power of a mfg's installed base of distributors