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Frequently Aksed Questions

Frequently Asked Question – Manufacturer Concerns

1. What if all my distributors do not buy into the product syndication technology, will I have to maintain two different data systems?
2. Does the distributor gets all the benefits, what benefits do I, the manufacturer receive?
3. What hardware will I need to get and how much will it cost?
4. What is our return on investment?
5. Will I have to replace my current internal systems?
6. Some of our distributors are set in their ways and do not want to deviate from the current way they receive data.
How will this new system affect them?

7. How much training is involved?
8. How long will it take to adapt our products to this new technology?
9. We have many distributors and adding new distributors all the time, how long will it take them to recognize the value and jump on board?
10. What kind of support do you provide?
11. What do I need to do or have in order to syndicate our product line?


1. What if all my distributors do not buy into the product syndication technology, will I have to maintain two different data systems?


Answer: No, if you are currently maintaining all your product information in some kind of database format, you can still use the same practices you are currently use.

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2. Does the distributor gets all the benefits, what benefits do I, the manufacturer receive?

Answer:There are many benefits for the Manufacturer such as;

  • Product syndication drastically streamlines data maintenance efficiencies by having one centralized location for their data that all distributors can tap into.
  • Manufacturers will have greater control being able to offer an unlimited number of pricing schedules for all their distributors.
  • Manufacturer can add, modify and delete pictures, copy and other information in real-time. This information is passed to the distributor’s web site, ERP system as well as the manufacturers.
  • Manufacturer can control what products can be sold by which distributors.

Simply put
"If the distributor is the only one that recieves the benefit in this entire process then that should make manufacturer pleased, without the distributors success and the manufacturer helping the distributor become successful their would be no manufacturer!"

Bottom line: anything worth doing is worth doing for the distributor, if the distributor will be successful in growing that manufacturers product line. Hence, the benefit for the manufacturer.

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3. What hardware will I need to get and how much will it cost?

Answer: There is no hardware to buy or install. Everything is already installed on the internet. Product syndication is software sold as a service.

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4. What is our return on investment?

Answer: ROI is something that each manufacturer will gauge differently. Instant ROI will occur in the reduction in man hours for maintaining and distributing information to multiple distributors. In addition, this tool will give the manufacturer the ability to empower its distribution channel with an easy and efficient way to increase and improve the distributor’s product offering. Not to mention, the manufacturer will most definitely recognize an improved retention rate from their distributors. A distributor will become reliant on these automated updates and place an increased value on the relationship, something the manufacturer always strives to improve.

Also the ability to sell complex products online will give all of your distributors an edge in the marketplace, allowing them to sell your complete offering, increasing their sales and yours. Remember this will also save your distributors a significant amount of time not having to update all your products. Lastly, this service can also be a revenue stream for the manufacturer to charge its distributors.

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5. Will I have to replace my current internal systems?

Answer: No. Our tools bolt on to your existing e-commerce platforms; they do not replace them, as well as ERP systems.

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6. Some of our distributors are set in their ways and do not want to deviate from the current way they receive data. How will this new system affect them?

Those distributors can have the data anyway they choose from the syndication server without it being propagated to their web sites. The syndication server will be able to address any data format request from any distributor. It’s obvious that syndicating the data saves an enormous amount of work on behalf of the distributor but Red Door has addressed non syndication data needs.

Our tools were designed to benefit both the manufacturer and the distributor relationship with more efficient information sharing. Product syndication provides tremendous cost saving efficiencies for both manufacturer and distributor.

 But the manufacturer can still reap the rewards on their end while maintaining the flexibility to provide information to it’s distributors in whatever way is best suited for them.

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7. How much training is involved?
Answer: The amount of training varies depending on the level of implementation your organization needs. Our tools are relatively easy to use and syndicating products on your distributor’s web site is as simple as pasting a piece of code on a page.

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8. How long will it take to adapt our products to this new technology?

Answer: A typical deployment could take anywhere from 2 – 6 months depending on the number and complexity of the manufacturers product offerings. This is to be viewed as an engineered service to each specific manufacturer not as a off the shelf package. Once the platform is in place the ongoing maintenance is minimal except for the products the manufacturer needs to update.

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9. We have many distributors and adding new distributors all the time, how long will it take them to recognize the value and jump on board?

Answer: Any new initiative takes careful planning and implementation, especially e-commerce ones. Whether a 100 distributor’s sign up or just 1, you are laying the foundation for breakthrough information sharing technologies.

Example: If a manufacturer sales rep called on a new or existing distributor how would that distributor input the entire manufacturer’s products on its web site and ERP system?

Typical Answer: Typically the way everyone does it, uploading data thru spreadsheets or entering all data manually. Then a web master will need to create product pages on its web site. Based upon how many product offerings a manufacturer will have, this could take the web master much time resulting in extensive labor costs. Not to mention the web master might cut back and not offer all the manufacturers product line because there is simply too many product offerings.

Product Syndication Answer: Red Door Product Syndication eliminates all this labor intensive process and instead of taking days or weeks to get a manufacturer’s products on line it would take minutes. The manufacturer sales rep can show the distributor in a matter of minutes how easy the process will be by giving them an instant example, making the product come to life on the distributor web site. Product Syndication also allows the distributor to sell complex products thru the product condenser, something a distributor will not be able to duplicate.

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10. What kind of support do you provide?

Because our service is sold as a SaaS, customers do not have any hardware or software to buy and maintain. Customers upload products into one of our dedicated data repositories, which are managed by us. We maintain a 24/7 on-call support staff in our data center to respond to outages and other serious hardware/software issues. Non-emergency routine technical support is handled by email with 2-hour turnaround on simple requests like password changes, account configuration modifications, etc. For complex issues, we provide limited telephone support up to 2 hours per month, with additional hours available per extended tech support contract. Telephone support is available during business hours Monday through 9:00 AM to 5:00 PM east coast time.   Support for training and professional services is available via contract.

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11. What do I need to do or have in order to syndicate our product line?

To fully syndicate its products, your company will need to have all of its product information in a digital format, so that it can be uploaded into our data repositories via the Internet. By 'digital format', we mean in a format storable on a computer: Excel, Access, Word, etc. Most companies already have their product information in an electronic format. If not, we can assist you with converting paper-based product information into digital formats. Necessary information includes: product names and descriptions, pricing, column pricing breakdowns, product variations, weights, availability, etc. All images associated with products also need to be in digital format, as well as any documents used to help sell your products: MSDS sheets, spec sheets, technical diagrams, etc.

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