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Home RedxChange CH!RP RedCom Syndication Value Prop Demo Pricing
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Product Syndication
Product Hosting
RedxChange Difference
Manufacturer Overview PDF
Distributor Overview PDF
FAQ Manufacturer
FAQ Distributor

Complex Prod Syndication
Prime Time

Software as a Service
What is RedCom
Demo (5.7mb wmv)
Partnership Program

Red Door
About Red Door
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Next Steps
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Company Company Example
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The Value Proposition

Distributor Benefits
• Ability to offer complex products to their customers, enhancing the customer’s product selection experience. Result: increased sales.
• Minimal need for a webmaster or outside web dev shop. New products can be placed on distributor’s web site in minutes. Existing products, pricing, copy and more can be updated through innovative web-services-based information exchange via centralized server.
• Ability for syndicated products to be stylized to adhere to the look and feel of the distributor’s web site.
• Distributor does not need to purchase any software or hardware. All they need is a connection to the Internet and a web site. The product syndication services ‘bolts on’ to a distributor’s existing site – it doesn’t require any disruption of the existing E-Commerce solution.
• Rather than spending hours trying to figure out how to set up a complex product for sale on their web site, distributors can ‘drag and drop’ a single line of code that will cause a ready-to-view dynamic object to display for their customers. The entire process takes only minutes.

Manufacturer Manufacturer Benefits
• Expand distribution capabilities by helping distributors simplify the sale of complex products online. Result: increased manufacturer sales.
• Centralizes all product information at the manufacturer level, improving the exchange of product information between the manufacturer and its distributors. Product information is available as syndicated dynamic objects as well as machine-readable web-services feeds.
• Manufacturer can manage all content associated with each product: descriptions, SKU’s, pricing, photos, spec sheets, etc. All content uploaded to central server is immediately propagated to distributors 24/7.
• Manufacturer can set pricing for each group of distributors. Distributors can configure their accounts to either automatically accept all product information updates, or to moderate them in groups, or on a product-by-product basis.
• Product Syndication is a Software as a Service (SaaS). There is no software nor hardware to purchase nor install. The service is pre-installed on our servers in our data center.
• By placing a powerful tool like product syndication into the hands of its distributors, distributors will be more effectively able to sell complex products, and better able to manage product information on their web site and back-end systems. This will result in increased distributor retention, since distributors will tend to become accustomed to the service,
and it will serve as an effective switching barrier with respect to competing manufacturers that do not offer syndicated
• This service can be a revenue stream for the manufacturer, offered as a subscription service or assigned to the distributor as an added value proposition.
• Manufacturers have a vested interest in the success of their distributors. Any tools that help their distributors sell their products is of benefit to the distributor, and will tend to strengthen the relationship.

Benefit Summary
• Enhanced shopping experience for customers. Result: increased sales for both the distributor and manufacturer.
• Strengthens the manufacturer/distributor relationship, increasing perceived switching barriers with respect to competing manufacturers.
• Simplifies the selection process of products with complex and confusing variations such as length, width, thickness, color, etc.
• Allows product information to be efficiently and instantly downloaded from a centralized server, ensuring that product information at the distributor level is up-to-date. Information includes pricing, descriptions, SKU’s, photos, spec sheets, etc.
• A new model for managing the outreach of product information from manufacturers to distributors. Replaces tedious hands-on methods
of updating product information with quick and easy automated information exchange – right over the Internet.